Our community is not just an immense and powerful support group, you guys also provide profound information, are generous with your time, and are constantly helping us along the way. So, we find it a responsibility of ours to share with you how we’re starting to think about scaling, how to better provide support for our members, and overall, how to be a better and smarter business.
In the last few months, it’s become extremely obvious that we’re going through growing pains. We’re building a full time front desk staff, still optimizing our website, and are looking for a larger space to host all of the Makers in this region. With this in mind, we’re taking a lean, data driven, growth hacking approach. It’s the only fitting method for a grassroots company named Hacker Lab. Below, we’re going to quickly define what growth hacking is and how we got started.
This is the definition of Growth Hacking from the internet:
“Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.” - Wikipedia
Here are the 3 steps we’ve taken in our first month of Growth Hacking:
1. We formed a Growth Team!
Our Growth Team sure does have some familiar faces. Here’s what they all do:
- Eric, he helps with vision, strategy stuff, and leads the team.
- Nile, he is our tech wizard, writing scripts, debugging, and automating.
- Crest, she does marketing and works across funnels, from product to service.
- John, he’s our front-end web dev who loves testing UX and SEO.
- Christina, she’s the go to lead for Hacker Lab’s member support team.
2. We mapped out our Growth Framework.
This graphic from Udemy helped us identify what the key is to growth hacking, the “Magic Moment.”
The first step for any growth team is to understand what your product’s magic moment is. When do users experience those magic moments that they love?
According to Udemy, the fundamental growth equation is: bring in new people > get people to magic moments > keep them experiencing value from your product or service.
With that in mind, we mapped out our growth framework:
This step took us about a week after we commenced our first ever Growth Team meeting. We looked at our channels, our lifecycle, and are still developing our client personas. Also, we’re trying to figure out what the magic moment is when a person decides that Hacker Lab is for them. Feel free to comment down below with what your magic moment was!
3. We drilled down our next steps and prioritized.
As an organization, we’ve begun using Trello for all of our project management needs. From individual tasks to team projects, we are able to organize and prioritize our tasks, create next steps, and hold each other accountable. Check out the yellow, all that stuff is in progress!
Thanks for reading about this. We want to keep our community engaged and active with our progress. We’re always open to comments, advice, suggestions, and whatever good vibes you want to throw our way. Check back in next month to read about our progress and see what we’re working on next!
For some of those that may need a bit of a background, Hacker Lab is a makerspace that also offers coworking, classes, and meetups, is a gallery space, and community hub for makers, entrepreneurs, and startups. Our original slogan was, “Build. Code. Unite.” Throughout the past 5 years, Hacker Lab has been proud to be the catalyst for Sacramento’s startup growth trend. We now have over 500 members, host over 200 classes a year, and run two locations with over 25k sq. ft. of makerspace offering high-end prototyping tools and machines. Through work with our partners, Hacker Lab is actively helping to shape Sacramento’s economic climate with startup driven initiatives.